BRAND ELEVATION STRATEGY.
CASE STUDY 2.
STRATEGY.
The client wanted to increase their presence in the international marketplace. A brand strategy was put in place that required:
A shift in the business critical path to hit key wholesale market dates.
Deliveries into partners adjusted to provide a pre and main delivery.
Expanding sub categories to build out a more compelling ‘world of’ concept
Creating and integrating DNA codes into all product categories
Creation of a Core range of season-less items that were available four times a year for replenishment
Creation of a never out of stock portal to help clients maximise on sales and inventory in season
Launching pop ups with key partners worldwide
Opening a flagship store and physical showroom