CASE STUDY 1.

MERCHANDISE STRATEGY.

STRATEGY.

One client was a brand with a healthy overall business, but they were unhappy with the growth on their digital direct to consumer channel. On taking the contract I analysed their initial businesses module before executing on the following: 

  • Build out of reports and reporting structures to manage the performance of the business

  • Development of an annual sales and stock plan

  • Amplify in season trading with the ecommerce team; responding to forecasted Sales and Sell Thru

  • Planning and execution of the end of season sale strategy

  • Building out a Digital Marketing team internally and acquiring external digital agencies to support growth

Year on Year Sales Growth

The strategy delivered an average yearly sales growth of +60%.