VENTURE CAPITALIST NEW BRAND PITCH.
CASE STUDY 5.
STRATEGY.
The client was pitching to bring a new brand to the UK marketplace and needed support building out the financials relating to cost of goods and retail operations.
A range simulation was created to forecast stock and sales requirements for the first year of sales.
A 48 month critical path was created to forecast the design, production, delivery and sales requirements
A detailed forecast for all factoring elements of the cost of goods was built out including sampling and freight with long leads factored into the calculations
Distribution costs including packaging and third party logistics operators were built out to factor in the businesses requirement for an elevated brand experience.
Selling expenses such as Merchant Costs and Returns were also factored into the calculations both on a month to month and within the first 5 year plan.
The sales plan included both full price and markdown, also factoring in expansion into wholesale from Year 2.
