WHOLESALE
STRATEGY.

CASE STUDY 4.

STRATEGY.

The client wanted to grow wholesale revenue while protecting the brand’s integrity and values across distribution. I implemented a targeted wholesale and distribution strategy to drive growth without compromising brand positioning. The following actions were executed:

  • Building and Issuing a Selective Distribution Criteria outlining the expected representation standards of the brand

  • Implementing a reduction in 15% of accounts that did not comply with the selective distribution criteria. 

  • Adjust the critical path to align wholesale market and deliveries with industry standards

  • Assets inclusive of linesheets, an online showroom and lookbooks created for the sales campaigns 

  • A Sales team including agents and in house sale specialists were built out and further regional sales agencies were acquired

  • Partnering with key accounts on exclusive programs

Seasonal Sales Growth

The strategy delivered an average seasonal sales growth of +55%.